Property Styling

The Importance of Property Styling

Interior design is the process of making a home more functional and improving its aesthetic appeal. Interior designers are excellent at ensuring that a property has the right colour, texture, and other factors that affect its appearance.

On the other hand, property styling is the process of improving the condition of a house such that it appeals to prospective buyers. It is similar to interior design in that its objective is to make the property more attractive.

The most significant difference between property styling and interior design is the target audience. The former aims to appeal to many people (potential buyers), while the latter seeks to meet the needs of an individual (the homeowner).

The Process of Property Styling

You cannot do property styling if you know nothing about interior design. This is because the task entails arranging and conditioning the house to appeal to the broadest possible audience.

Property styling transcends make a home look beautiful. Stylists have to make the property cosy so that potential buyers can envisage themselves living in it.

This is where psychology kicks in, as the ultimate goal is to make a buyer feel comfortable in an unfamiliar place. The positioning of furniture and other equipment can make or break an emotional connection between the buyer and the house.

Additionally, a property stylist must be acquainted with the latest trends in the real estate industry. More specifically, they should be familiar with the wants of local buyers such that they attractively style your home.

Also, property stylists need to be experts at architecture to use design elements to bring out the uniqueness of a property while obscuring its shortcomings. Using the right furniture and accessories can make your premises more charming to potential buyers.

The Functions of a Property Stylist

The primary function of a property stylist is to make a home sell fast and at the right price. To achieve this, they need to attend to various aspects such as;

  • Colour schemes – a property stylist must apply a fresh coat of paint to make the property look and feel brand new. The best way to appeal to a broad audience is by using neutral colours. Although an interior designer seeks to meet the needs of an individual, using bold colour palettes is polarising. This is why you should insist on neutral hues when staging your home for a sale.
  • Furniture – getting the right shape and size of furniture can improve the aesthetic appeal of your home. A good stylist can help you choose the ideal equipment for your space.
  • Accessories and decor – property styling involves attention to detail. For instance, placing art on your walls will make your house more lively. Similarly, a bowl of fruits on the dining table can help connect emotionally with the prospective buyer.


Though they share the same objective, property styling is different from interior design. It seeks to make a home attractive to a broader audience, while interior design aims to meet the homeowner’s needs. More importantly, it involves psychology since the buyer needs to connect emotionally with the property on sale. That said, professionals should oversee both processes for the best results.

Read Also:
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